JOIN THE INDIAN MOVEMENT OF ARRESTING ALARMING ROAD DEATHS
Millions of Indians drive on Roads and 400 never come back home, every day. Road Deaths are biggest cause of Unnatural Deaths in our Country. Pedestrians are killed across the country and contribute to the signiﬁcant share of these deaths.
Believing in “Sadak Suraksha – Jeevan Raksha “, NGO, DRIVE SMART DRIVE SAFE is launching a unique project tiled ‘1Crore Steps for Safer Roads’. The project entails a record walk from Kanyakumari to Kashmir, a distance of 3600 kilometers, to be covered in just 60 days. The walk will be undertaken by Subramanian ‘Subu’ Narayanan who is an employee of Hella India and will cover about 20 cities across South, West and North India.
The project envisages parcipaon and engagement from the general public in the form of short walks to show their solidarity with Subramanian ‘Subu’ Narayanan and the cause, either on the route of this walk or by “WALK DONATION” from anywhere in the country, #WalkWithSubu -A First of its kind in India to support the cause of Arresng Alarming Road Deaths. Walk donation can be done on www.onecroresteps.com
Mr Subu will be taking approximately 32 lakhs steps for the cause, however, the project aims to take one crore steps by launching a Nationwide campaign encouraging Indians to walk for Road Safety. Just 1 km walk daily for 60 days or for few weeks or for a day in support of the cause and posing it with evidence on the campaign website will enable us to clock more than a Billion steps by collecting walk donations from just 1.5 Lakhs people. People can donate their walk at “onecroresteps.com”. Thousands of people are expected to join Mr Subu in the cities which he will be crossing.
The programme is supported by The Ministry of Road Transport and Highways, NGO Arrivesafe, ACMA, SIAM, FICCI, CII-Yi and partnered by Hella, Wabco & Brakes India. The ﬂag oﬀ for the event will happen in Kanyakumari on 28th July and will reach Kashmir on 2nd October.